About Us

Welcome to Plush Paradise UK

We’re a small family-run business with a collection shaped by the toys we grew up with and the new finds we’re excited to share.

Since 2020, we’ve been curating a collection of cute, collectible and delightfully quirky plushies and timeless toys for the young and the young at heart.

As children of the 80s, rediscovering childhood favourites is especially close to our hearts. There’s something wonderful about seeing familiar faces like Miffy, Care Bears and Moomin again: they bring back memories for those who grew up with them and offer a new generation the chance to make memories of their own. That same sense of discovery draws us to exciting new and quirky brands, which sit alongside the classics in our collection.

Our collection has grown to include sensory brands and fidget toys, bringing another kind of playful discovery into the mix. Whether you’re revisiting an old favourite, finding a new plushie to love or exploring something sensory, we hope you’ll find a little joy here.

Welcome to our cosy corner of paradise.